YES L.E.D. Packaging
The idea behind this packaging is to keep the form simple and minimalistic by using shaped boxes. The packaging system’s elegant design supports its premium positioning and brings a sense of calm to what can be a chaotic shopping experience. Using simple colours and illustrations to reinforce the concept and connect every package in the shelf. Art Direction by Rogelio Mesa.
Snaps of the Process
Gomma | No Mistake
This packaging project for an eraser company was built using acetate and produced to construct a brand that would increase the awareness and importance of a normally overlooked item that is constantly and regularly used by everyone. This is a minimalist design with very basic colors. The name “Gomma” (comes from Italian word for eraser or erase). This design was initially created for the need of a packaging for this product, while keeping in mind that the design could also be used on the collateral material for the brand.
AIGA Gold Award