The Thirst Trap
Experiential Design for The Thirst Trap: a smoothie bar offering a thoughtfully crafted menu of smoothies, breakfast bowls, and Cuban cafecito to enhance performance, body, and mind.
We are passionate about creating and recreating brand experiences and physical environments with purpose. After learning the owner's story, we knew we had to translate it into art and reflect it in their new space.
Scope: Branding, Art Direction, Art, Signage, Environmental Design, Experiential Graphic Design
Location: Miami, Florida
Area: 1,000 sq. ft.
Client: The Thirst Trap
Creative Direction: Camilo Rojas
Art Direction & Design: Camilo Rojas
Interior Design: Adriana Infante at White This Way
Carpentry: Mauricio Melendez "Zuni"
Photography: by Valerie Lopez
Logo design
We combined calligraphy, carpentry, shoe boxes, and a personal story to CR-eate this branding and space.
The Process
We are passionate about designing and CR-eating brand experiences and physical environments with meaning.
Custom container doors cr-afted on wood. All numbers and letters contain meaningful and personal information from the owner’s life story.
Wall-art installation cr-eated with over 100 Nike shoe boxes collected among friends to tell the client's story.
